CHAPTER 13

This chapter is dedicated to another aspect on delivering a speech. The reading presents us with the importance of knowing the audience that will receive the message. A great leader has to learn about the listeners. A leader can not deliver a message in the same way to an audience of 20 year olds or an audience of 50 year olds. Audience is determinate by many factors like gender, educational level, cultural background, religion, or socioeconomic status to name some.

The textbook makes us consider also the necessity of organization as to understand the occasion for the speech, the length of the presentation, the location of the presentation, familiarity with the place. These are aspects to considerate that will help a speaker be organized and make him feel strong and secure at the time of delivering the speech.

The last portion of the chapter is dedicated to another part of the presentation the topic. Finding and developing an appropriate topic provides the speaker with a powerful initial interest and pre-dispose the audience to listen. The interesting topic and contents can maintain the attention and acceptance of the audience.