The other side of the coin

I was reading our chapter 2 in our textbook and I found myself wondering about a sentence:"We take a giant step toward improving intercultural communication by accepting the fact that our culture is not superior to other" Gamble & Gamble, 33. I agree with this sentence; communication could be negatively affected if a person believes his/her culture is superior to others. The other side of the coin is that also communication could be affected negatively if a culture believes that is inferior to other. Some times I heard Latinos saying that they are as smart as other ethnic groups; if they do not believe in themselves and their self-image, the mental picture of themselves is low ans it becomes a self-fulfilling prophecy, as mentioned in our textbook in page 56, to enter in conflict during intercultural communication. It is as an important is to accept that our own culture is not superior to other, as it is to believe that our own culture is not inferior to other cultures.